Over the course of four sessions, my patient, Stacey, and I worked toward her goals of sleeping more, checking her email less and spending more quality time with her family. She successfully developed ...

Finally, time-use expert and author Laura Vanderkam says that, if you want others to change, you should first talk about your ...

This post is the second in a series. In a previous post, I explained how, over centuries of trial and error, societies have built behavioural channelling to ensure that people behave as they should.

Making up “rules to not drink” is a little game many drinkers are too familiar with. As a therapist and an ex-drinker, I am often impressed by the amount of creativity a drinker can demonstrate when ...

I recently attended a meeting where they handed out cards to each person. Arriving at my seat, I read the card, saying, "What's the one thing in life that you have almost given up on?" This question ...

As more and more studies confirm what sleep specialists have been saying for years, more people are learning the vital role sleep plays in a person’s overall health. But that doesn’t mean everyone is ...

Today’s most effective campaigns do more than capture attention; they create lasting impact. This is the power of behavior change marketing (BCM), a strategic (and scientific) approach that goes ...

The art of marketing involves putting messages out into the universe and targeting those messages to customers with the aim that customers will successfully engage and change their behavior—most often ...

A PwC analysis shows that GLP-1 medications like Ozempic and Zepbound may be catalyzing a behavioral and economic shift ...