Duracell has launched a campaign to ask parents and caregivers to take the #BitterIsBetter pledge to stem the increasing number of children who accidentally swallow lithium-coin batteries. The ...

BETHEL, Conn.--(BUSINESS WIRE)--Duracell, one of the leading battery manufacturers in the world, today announced the launch of their #BitterIsBetter Campaign to encourage parents and caregivers to ...

You probably don't have the uncontrollable urge to put a battery in your mouth every time you see it, but then you're probably not a tiny child. Still, if you're the parent or caregiver of one ...

Smooth, shiny coin batteries never fail to catch the eye of small children, but they can result in a trip to the emergency room and serious complications if swallowed. So Duracell is taking action by ...

Duracell has rolled out a new child safety feature for its lithium coin batteries, per a recent company announcement. The battery brand debuted a non-toxic bitter-coating on its lithium battery sizes ...

Q: My toddler often puts small objects in her mouth. How can I keep her safe with all the button batteries in our house? A: The best way to protect kids from the serious injury caused by these kinds ...

Receiving the Parent Tested Parent Approved (PTPA) Winner’s Seal of Approval, Duracell is helping to educate families, caregivers and Pediatric Health Professionals on updated child safety features ...

Under the Portable and Medium-Format Battery Stewardship Act, producers of batteries are required to fund and manage the ...

Forbes contributors publish independent expert analyses and insights. Dr. Nina Shapiro is a physician writer who dispels health myths. According to the American Academy of Pediatrics, over 750,000 ...