The financial landscape in college athletics is evolving rapidly, for better or worse. Perhaps the most recent example is how much school athletic programs are now worth. CNBC senior sports reporter ...

College baseball's regular season will kick off tomorrow. CBS Sports will, in keeping with tradition, honor the moment by ...

The Wisconsin Badgers brand remains strong, even as their success has come from the less popular sports while the football team struggles. CNBC released new financial valuations of all of the top ...

Explore how athletic departments use corporate sponsorships, camps, and scholarship expansions to exceed college football's official $21.3 million revenue share salary cap.

Dave Aranda stays at Baylor after a losing 2025 season. Analysts question the move while the university president points to ...

Sports management is a booming business. Where are some of the best schools to pursue a degree in the field?