CHANNEL 4 is plumbing the depths broadcasting the world's first TV advert live from inside the human body. The broadcaster has teamed up with Cancer Research UK to air a live colonoscopy - the removal ...

A colonoscopy will be performed live on Channel 4 in a bid to raise awareness of bowel cancer. The advert will broadcast a colonoscopy - where a thin, flexible tube with a camera (a colonoscope) is ...

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