The most effective PPC professionals act as growth consultants, using advertising to solve real business problems rather than chase platform metrics.

Most PPC accounts stall because teams focus on the wrong work. Learn how to identify the bottleneck limiting growth.

Looking for some great PPC conversion rate optimization tips? Navah Hopkins, PPC expert and SEJ contributor, joins me on the SEJShow, where we explore the art and science of turning ad clicks into ...

Opinions expressed by Entrepreneur contributors are their own. Good, better, best: Which do you prefer? It seems like a silly question, but many people start their pay-per-click (PPC) campaign by ...

Focused Amazon Growth. Advance Amazon Agency under the leadership of CEO Michael Ehlert, Director Operations & Co-Founder ...

PPC doesn’t follow the rules other types of advertising have in place. See, in every medium I can think of, you spend a fixed amount of money to get a defined number of deliverables. Those ...

There are so many metrics you can track when running a Google Ads campaign. Yes, having more data at your disposal helps you make more informed decisions, but to someone new to paid search, all the ...

With the costs of pay-per-click advertising and search engine optimization efforts rising, the emphasis of a small business online marketing campaign will increasingly turn to conversion. Email is the ...