Peggy Bree is a part-time digital nomad from Toronto and the creator behind the book concept Branding Quickies. And one of the things that most of the women in the book have in common is that they are ...

Creating, and maintaining, a brand across platforms can be a challenge, particularly if the idea of cross-channel marketing and multiple platforms leave you scratching your head. In fact, what do ...

Tips for Communicating Your Personal Brand Creating engaging content for personal branding requires both strategy and authenticity. We asked industry experts to share one tip for creating engaging ...

Here's how to build brand partnerships rooted in authenticity, trust and shared purpose — the kind that inspire audiences and stand the test of time.

A business’ brand is at the heart of its identity, its strategy, and its success. It’s also one of the most challenging elements to build. All the more reason to take the necessary precautions to ...

Forbes contributors publish independent expert analyses and insights. I write about the franchising, restaurant and food services industry. In today's noisy advertising environment restaurants must ...

Brand equity or its value is based on how much profit a brand makes, how strong the brand is in comparison to the competitors and the role that the branding plays in the product purchase. A Nike logo ...

When you think of branding, content isn’t really the first thing that comes to mind. You envision logos, slogans, and maybe some taglines. But the world has changed. Digital branding is prevalent, and ...

When you own a business, the first step is creating a relationship of trust between you and your audience. Without that, you’d never see any brand growth or return on investment (ROI) coming in. Your ...

Modus Create, a global leader in digital product engineering, announces new leadership, AWS Competency achievements, and a ...