Brands are producing more creative assets than ever, but the ads that stand out are not always the ones that persuade consumers or build the brand, according to a new report from Zappi.

With a growing number of platforms and opportunities for advertisers to engage audiences, creative is increasingly challenging to track and manage across linear and digital channels. Lack of adoption ...

LinkedIn, Meta and Google evaluate performance from the second a campaign goes live because every impression, click, comment and conversion gives them more evidence about which ads deserve ...

Getting an approved CTV ad creative ready for delivery is still a mostly manual process – as in, emails and spreadsheets – which may work for linear TV, where the creative and technical specs for ...

Emodo, a wholly owned subsidiary of Ericsson, has released findings from a study that highlights the need to optimize creative formats in ad slots that maximize attention, engagement, and recall. The ...

EDO, the TV outcomes company, and Vidmob, the leading creative data company, today revealed findings from a joint study identifying the creative elements that drive successful Super Bowl ad ...

Stay ahead of the game with AI-powered creative search ads. Learn how to leverage the power of automation to improve the efficiency of your PPC campaigns. PPC ads are at the core of many marketers’ ...

Are you a print subscriber? Activate your account. By Parker Herren - 4 hours 5 min ago By Ad Age and Creativity Staff - 4 hours 41 min ago By Ad Age Studio 30 - 6 hours 40 min ago By Tim Nudd - 7 ...

In 2025, digital advertising no longer runs on guesswork or static targeting rules. The rise of AI-powered predictive creative optimization is rewriting how brands capture attention in a crowded ...

The news: In the wake of Google’s impressive earnings report, YouTube is getting more creative AI tools on YouTube Shorts for both creators and advertisers. YouTube added an image-to-video generative ...

Welcome to this week’s PPC Pulse. Updates focus on expanding creative tools in Google Ads and updates to bidding strategies in Microsoft Ads. The newest version of Nano Banana Pro is now available to ...