Storytelling, the last refuge of ad agency differentiation, is in trouble. The signals are everywhere: Accenture’s acquisition of Droga5, the collapse of Barton F. Graf, even Bain’s purchase of Kantar ...

Jon Howard is Head of PR/Influencer Relations at Flaregames. How to get influencers to endorse your game on their channels is a well-documented practice, and most of the secret sauce is now out of the ...

Yes, I’m linking to Earl Pomerantz again, because in his latest “Story of a Writer” post he explains something I’ve been wondering about ever since I started noticing the credits on TV shows: what a ...

What gets both business-minded consultants and ideas-oriented creatives up in the morning? It starts with a C — and it isn’t coffee or chai. Rather, more than anything else, each group loves a ...