Google is introducing new creator partnerships, Maps inventory and AI-powered campaign tools for Demand Gen.

New generative AI tools, like the AI video generator Dream Screen, are coming to YouTube. Credit: YouTube On Thursday at its Made on YouTube event in New York, YouTube introduced a slew of AI tools ...

In media companies' annual pitch to advertisers this week, creator content played a bigger role as a new category for ...

A burgeoning group of YouTube strategists are charging big money to YouTubers who want to expand their popularity.

"The ship has sailed," film producer Serge Hayat explained this morning during the Marché du Film's inaugural Creator Economy ...

POLAND – 2023/07/13: In this photo illustration a YouTube logo seen displayed on a smartphone. (Photo Illustration by Mateusz Slodkowski/SOPA Images/LightRocket via Getty Images) It’s about to get ...

Nineteen years after Jawed Karim uploaded the very first YouTube video, the awkward, 19-second clip in front of San Diego Zoo's elephant enclosure is memorable today only because of what it represents ...