Lidl has renamed a loaf after it was called out by a customer as ‘sourfaux’. The product has been renamed from Sourdough Rye Crusty Bloomer to Crusty Wheat & Rye Bloomer after a customer complained in ...

Lidl has been forced to rename its bread after being accused of misleading customers in a row. The Real Bread Campaign argued that the Lidl “Sourdough Rye Crusty Bloomer” contains yeast, which is not ...

Lidl has been forced to rename one of its bread loaves after it was accused of misleading customers by calling it sourdough. The Real Bread Campaign argued that the Lidl “Sourdough Rye Crusty Bloomer” ...

Retailer’s use of additional yeast leads campaigners to label crusty loaf ‘sourfaux’ Hannah Boland is The Telegraph’s Retail Editor. She has broken numerous stories on Asda's turnaround efforts, M&S's ...

The Real Bread Campaign argued that the Lidl “Sourdough Rye Crusty Bloomer” contains yeast, which is not traditionally found in sourdough. Lidl has been forced to rename its bread after being accused ...