A successful webinar will engage, educate, possibly persuade its target audience, and keep the host top of their mind for their future needs. The Fast Company Executive Board is a private, fee-based ...

As the amount of readily-available retail data continues to multiply, capturing useful and accurate information can be overwhelming for Chief Marketing Officers. According to a recent IBM study of ...

Monique Danao is a highly experienced journalist, editor, and copywriter with an extensive background in B2B SaaS technology. Her work has been published in Forbes Advisor, Decential, Canva, 99Designs ...

In today’s digital business landscape, automation plays an increasingly important role in enhancing customer experience (CX). Leading organizations are counting on customer experience automation ...

Personalized at scale. AI adapts in real time, and it’s able to recognize frustration, predict needs and tailor engagement. Customers expect businesses to be available anytime, anywhere. AI is making ...

Anand Subramaniam is SVP Global Marketing for eGain Corp. eGain’s solution automates digital-first customer engagement for global brands. Instead of taking an all-or-nothing approach to deploying ...

With inflation remaining top of mind for consumers and competition from private labels intensifying, maintaining customer loyalty has become a growing challenge for brands. One powerful tool to boost ...

Every interaction between a company and a customer is an opportunity. For the company, it’s a chance to reinforce brand quality and value with the goal of achieving customer satisfaction and loyalty.

WALTHAM, Mass.--(BUSINESS WIRE)--Pegasystems Inc. (NASDAQ: PEGA), The Enterprise Transformation Company TM, today announced Pega Customer Engagement Blueprint, a generative AI-powered collaboration ...

SCOTTSDALE, Ariz.--(BUSINESS WIRE)--Alexander Group, the leading revenue growth consultancy to Global 2000 companies, today unveiled the results of its new Customer Experience Research report. The ...

Today’s retail customers expect more than just great products — they expect great experiences. They want brands to know who they are, remember what they’ve purchased and anticipate what they’ll need ...