For marketers, 2023 is shaping up to be laser-focused on digital channels. Across the board, marketers are planning to increase their budgets on technology tools to remove barriers and get closer to ...
AI-driven customer centricity is built on a continuously learning system that interprets behaviour, identifies intent, and ...
Highlight customer value. Year-in-review campaigns show customers how their engagement adds value and strengthens their loyalty and brand connection. Tailor for all. Customize campaigns to engage new, ...
Cross-channel and personalised communication used to be ‘nice-to-haves,’ but are now an essential part of customer engagement marketing strategies. The landscape is set to become even more complex in ...
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Big data, big impact: How data improves your social media marketing
Big data, together with AI, can help you find your target audience and communicate with it more effectively than ever before.
Recent research we commissioned with the Customer Contact Association (CCA)* has found that over two thirds of businesses are making a concerted effort to show consumers they are listening and acting ...
eSpeaks' Corey Noles talks with Rob Israch, President of Tipalti, about what it means to lead with Global-First Finance and how companies can build scalable, compliant operations in an increasingly ...
Empowering brand enthusiasts. Harness the organic advocacy of brand enthusiasts within local communities as a potent strategy for cultivating a lively brand connection with customers. Crafting ...
Customer engagement platforms (CEPs) and customer data platforms (CDPs) are sometimes confused. The confusion arises from the overlapping nature of their objectives, wherein data plays a critical role ...
The entire study of customer behavior is dedicated to examining the factors and motives that form purchase decisions, as well as the emotional, mental, and behavioral responses and influences these ...
After being plagued by customer apathy for decades, utility providers seem to be making headway in capturing consumer attention worldwide. Not only has technology drastically changed consumer behavior ...
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