Digital advertisers should be able to agree that there are about 345 million people in the US, making up about 133 million households. But, historically, media buying has been all about scale, even if ...

Despite the continued hype surrounding AI adoption, many overlook one of the biggest factors for AI success: data quality.

Accurate person identity data is one of the most difficult challenges in healthcare today. The stakes are high; merge the wrong records, and you create a privacy risk; fail to link the right ones, and ...

Long-term VBC success hinges on robust data integrity and seamless integration across clinical, claims, government and personal health data sources.

AI has raised the bar for what qualifies as “good data.” The conversation is no longer about how much data marketers can collect but how well that data reflects reality. In this new era, success ...

The World Health Organization states, "Failure to correctly identify patients can be a root cause of many problems and has serious effects on health care provision." Enterprise Master Person Index ...

The Federal Communication Commission (FCC) on Thursday announced a proposal to improve 911 service by making it easier for first responders to find callers in need. The agency proposed a new ...