Consumer behaviour refers to how individuals, groups, and organizations select, buy, consume, and dispose of products, services, time, and ideas, to satisfy their needs and desires. This behaviour is ...

As we enter the second half of this decade, consumer behavior continues to shift rapidly. There are many factors at play from rising consumer costs to higher digital engagement to an increased demand ...

The year 2024 was nothing short of exciting, with several events that may dictate the world’s future, such as the National Democratic Alliance (NDA) government coming to power for the third time in ...