There is a lot of complexity in today’s user journey. It covers a number of steps your customers engage in and usually includes several channels. Today’s user journey is complicated. It covers a ...

It is clear that digital transformation is reinventing business practices. In today’s world, technological capabilities are constantly improving and in order to keep up, organizations must be agile ...

But how do you actually choose the values that are right for your company (or do you “choose” them at all)? Here are four guidelines that can help you in this critical exercise. 1. Do some ...