Get honest, in-depth coverage of media, marketing and TV, delivered to your inbox daily. Sign up for the Digiday Daily Newsletter here. “Deterministic” and “probabilistic” identity data have become ...

In this Trader Talk TV episode, Paula Bacariza Perez, general manager of data & strategy in EMEA at The Trade Desk, joins ExchangeWire COO Lindsay Rowntree at the legendary whiteboard to discuss ...

Cramming AI into your deterministic operating model Is a recipe for failure.

Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by AJ Brown, CEO and co-founder of LeadsRx.

Hightouch’s new AI-powered identity resolution service lets marketers ‘toggle’ confidence levels for more precise or broader reach – all within their own data warehouse Marketers frustrated by ...

AI transformation cannot be "AI for everything." Successful enterprises focus on a limited set of high-impact use cases with measurable outcomes.