Mountain Dew unveiled its new logo. The nostalgic forward look for the PepsiCo beverage brand captures the outdoor spirit and the Do the Dew mantra beverage fans embrace.

Mountain Dew has long been marketed as an energy drink because of its sugar and caffeine content, but the new look is meant to conjure up a “different kind of energy that’s coming from the ...

Mountain Dew is embracing a fresh look that blends nostalgia with nature. After nearly two decades of sporting a sharp, angular logo, the iconic soda brand is bringing back the word “mountain ...

Food & Drink Mountain Dew changes its name and logo because Gen Z loves Millennial nostalgia By Brooke Steinberg Published Oct. 17, 2024, 3:15 p.m. ET ...

Mountain Dew is getting a logo and label makeover in 2025. The new design has references to the drink's past and its current outdoorsy identity.

Mountain Dew’s new logo also includes small text reading “Est. 1948” over the “W” in its brand name, a nod to the year the trademark was officially established.

Mountain Dew's logo history. Mountain Dew Mountain Dew has gone through six logos over the last 76 years, with the first reflecting its Southern, moonshine-adjacent roots.

The "MTN" abbreviation that has been on every Mountain Dew can and bottle label for the past 15 years will soon be a thing of the past as the company brings back the full word "Mountain" to its ...

Mountain Dew, which has been going by "Mtn Dew" since 2009, is refreshing its entire brand identity by revisiting its past — and once again going by its full name. Here's what's changing.

Dive Brief: Mountain Dew is celebrating its refreshed logo officially hitting store shelves this week with marketing activations that include a new commercial, collaboration with Dickies and a ...

Mountain Dew is returning to the mountains with a revamped visual identity, according to information shared with Marketing Dive. A new logo includes the brand’s eponymous topography, along with a ...

Hardcore Dew fans might recognize the new logo slightly resembles the logo used in the 1990s, but Porcini told CNN that it’s “modernized and projected to feel the three-dimensionality” of ...