Believe it or not, perms are making a comeback. If you grew up in the ‘80s, you're probably all too familiar with the hair treatment: the spiral, tight curls formed by chemical processing that gave ...

First off, what is a perm? A perm (short for permanent hairstyle) uses chemicals to change the texture of your hair. The process involves breaking down the molecular bonds in each strand and resetting ...

Katie Holmes sported curls in New York City on Feb. 16, 2023. “Because of the recent trends of people wanting to embrace and enhance their natural hair texture, the perm of 2023 tends to lean towards ...

I’ve wanted a perm for years now, but with the amount of damage my hair went through with multiple bleaching sessions (I had a pastel pink phase), I had to wait until I had a full head of virgin hair.

Perms (short for permanent) are a hair treatment that alters the curl pattern and texture of hair via chemical intervention. While perming kits are sold at beauty supply stores for DIYing, they’re a ...