The viral “Ohio” social media meme—used ... how users interact with content through likes, comments, shares and more—with the meme across all platforms in July, increasing by 214% since ...

This is ultimately where the tidal wave of Ohio memes we’re now all swimming in appears to begin. “Only in Ohio” was one of the first discreet memes to take a run at that question.

For both trends, posts would show everyday habits like driving or sleeping interrupted by aliens or other creepy footage.