Duolingo shares have tumbled 24% in the past month amid concerns over slowing growth and rising churn, despite strong global ...

Duolingo’s Duo the Owl, an internet-famous big green bird, was killed by a Cybertruck in an apparent marketing stunt orchestrated by the language-learning app this week.

Duolingo owl mascot is alive, company says The owl mascot for Pittsburgh-based Duolingo is not dead after all, according to social media posts by the organization. At least two posts appeared on ...

Duolingo announced the death of its owl mascot, Duo, this week. He was known for his snarky social media presence and sometimes-threatening way of reminding people to do their daily language lessons.

In 2014, Duolingo decided to “gamify” its mascot, making him cuter and more animated, according to Apple Developer. By 2018, the Duo the Owl users know and love (or fear) was released.

Think mascots are outdated? Think again. Duolingo’s lime-green owl is a social media star, and people love it. Mascots create an emotional connection that feels personal and memorable.

3 Secrets to Duolingo’s Success, According to Its Newly Published Company Handbook The company has grown its following thanks to its “unhinged” marketing gimmicks—but that’s not its only ...