Still, some of Duolingo’s most viral campaigns were put together in less than a week. The team only had six days to execute one of its most recent marketing stunts, the death of its beloved mascot.

In an elaborate marketing campaign this month, Duolingo seemingly killed its viral green owl mascot in every country but one. "Duo, our owl, faked his death in every single market that we had ...

After Ashton Hall's viral morning routine ... over-dramatization of the routine. Duolingo's video left netizens in stitches. While many appreciated the SMM campaign ideas, some were curious ...

Although the idea of a Tiffany-branded digital currency was an elaborate April Fool's prank, the company produced 499 limited-edition 18-karat gold coins that sold for $9,999 each. Each coin was ...

Duolingo subjects its users ... after an "evil Duolingo owl" meme went viral on Tumblr in 2017. "Since then, we've had numerous social-first marketing campaigns that embrace the meme," the ...

Duolingo soared 327% since 2023, driven by accelerated revenue growth & achieving GAAP profitability over the last 2 years.

You don’t know what you’ve got until it’s gone, a psychological phenomenon brands are regularly using to attract attention.

When Orssaud arrived from Spotify in 2020, Duolingo's advertising was built around big TV campaigns. But they weren't driving much response. "We realized we were missing something," he said.

showing how to take advantage of viral trends in order to keep the brand visible and relevant. But how hard can that be – and why do so many other brands get it so wrong? Part of Duolingo's ...

Ashton Hall's five-and-a-half-hour morning routine has gone viral, and brands like Pop-Tarts and Blizzard are getting in on the fun. $2,300 iPhone possible? Apple iPhone 📱📷 Is there a 'safe ...

Duolingo and others have recreated "Ashton Hall’s viral morning routine." Here's what you need to know about Hall and his infamous routine. Ashton Hall is a former running back turned online ...