Still, some of Duolingo’s most viral campaigns were put together in less than a ... by going back to the basics and incorporating narrative archetypes into their marketing strategy. “Lore has always ...

Here’s what makes a great marketing ... Luis von Ahn, Duolingo’s co-founder and CEO, highlighted that the company’s success was driven by its product-led strategy and continued emphasis ...

Duolingo recently grabbed attention with a campaign featuring the “death” (then resurrection) of its beloved owl mascot; Jean Teng from brand tracking company Tracksuit looks at whether its “unhinged” ...

“It's the biggest thing I've seen happen in my time here in terms of cultural impact and response,” says Duolingo’s global head of communications, Sam Dalsimer. “It's a result of our social-first ...

Duolingo subjects its users ... years after an "evil Duolingo owl" meme went viral on Tumblr in 2017. "Since then, we've had numerous social-first marketing campaigns that embrace the meme ...

Duolingo soared 327% since 2023, driven by accelerated revenue growth & achieving GAAP profitability over the last 2 years.

Duolingo's brand mascot has made ... any other brand when it comes to social media media marketing, showing how to take advantage of viral trends in order to keep the brand visible and relevant.