Ecommerce is one of the most challenging and competitive verticals in SEM. No matter what industry you’re in, you’re undoubtedly competing against behemoths like Amazon/Walmart with a constant fear of ...

The COVID-19 pandemic has created a deep sense of uncertainty across all sectors of society. This has directly affected marketers, who need to stay on top of the latest trends affecting their ...

PPC for ecommerce operates differently from PPC for lead gen or SaaS. The way campaigns learn, the volume of conversion data, and the role each platform plays all require a distinct approach. After ...

If you’re an ecommerce brand with a reasonable sized customer base, then the chances are you’re sitting on an absolute gold mine of ecommerce data, which can be leveraged to significantly improve your ...

For e-commerce stores, effective pay-per-click management is the key to making ads profitable and staying competitive. Over the years, I've helped e-commerce brands of all sizes run successful PPC ...

With B2B eCommerce sharply rising since the coronavirus pandemic, businesses can capitalise on increased demand with these PPC strategies. According to The B2B Future Shopper Report 2020, 46% of all ...

An ad quality score is a Google Ads metric that affects your ads' cost per click (CPC). A higher ad quality score means you can achieve more clicks on your ads for the same budget and improve your ...

Calculating ROI is one of the basic tenets of PPC, and yet many advertisers don’t consider it or even understand it. A lot of advertisers perform campaign optimizations based solely on conversion rate ...