Digital and online technologies have made our workplace routines faster and easier. They have also made it easier for ...

As an epidemiologist and physician, I’ve long been concerned about how health interventions for marginalized communities are evaluated. A new study explores that concern and offers some solutions for ...

There is a lot of room for improvement in the conversation about marketing effectiveness. Too often, when pressed by finance colleagues, marketers default to a narrow definition of effectiveness – ...

To assist program managers with these efforts, the GAO developed this technical appendix, which supplements and complements ...

New research shows that flu vaccines provide strong protection for children but underscores the need for improved efficacy against specific subtypes like H3N2. Rapid communication: Effectiveness of ...

Marketing effectiveness is the ability of a company's marketing activities to achieve its business goals, drive revenue growth and improve overall brand equity. It involves tracking and evaluating the ...

Durvalumab cost-effectiveness in limited-stage small cell lung cancer failed to meet US value thresholds despite longer ...

Businesses implement training programs for their employees in response to problems with employee performance, motivation or poor work quality. They develop goals for the training and then have to ...