What's the Elf on the Shelf story? How the beloved Christmas tradition began

Learn all about the history of Scout Elves along with official Elf on the Shelf rules for a fun-filled holiday season.

What the Elf on the Shelf Company Does the Other 11 Months of the Year

If Christa Pitts doesn’t RSVP to your holiday party on time, cut her some slack. The co-founder of The Lumistella Company, ...
Good Housekeeping on MSN

These clever Elf on the Shelf names are too funny

To help with the process, we've come up with a list of Elf on the Shelf names whether you're looking for something whimsical ...
New York Magazine

The True Origin Story of ‘The Elf on the Shelf’

Until about 20 years ago, the Christmas character canon included the usual suspects: Frosty, Rudolph, the Grinch, and of course, Santa Claus himself. In the weeks leading up to December 25, children ...