CCA & B, LLC — the company behind the holiday staple The Elf on the Shelf: A Christmas Tradition and its Elf Pets titles — has signed with CAA and announced a corporate rebrand to The Lumistella ...

Add Yahoo as a preferred source to see more of our stories on Google. Looking to get a few more laughs from your kids during the holiday season? Look no further than your trusty elf partner! These ...

Add Yahoo as a preferred source to see more of our stories on Google. As the holiday season winds down and the excitement of Christmas begins to fade, it's that time again: time to bid a fond farewell ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." Every family has their own special Christmas traditions, whether they're unique to you and yours or ...

Editor's note: This story may contain spoilers for prying little eyes! The magical Elf on the Shelf watches over the kids and lets them know Christmas is coming — which means parents make a mad dash ...

If you purchase an independently reviewed product or service through a link on our website, Rolling Stone may receive an affiliate commission. The holidays are here, which means many families have ...

HarperCollins Children’s Books has secured the global rights from the Lumistella Company to publish 11 books tied to the Elf on the Shelf universe over the next five years, starting with three titles ...

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated. DENVER (KDVR) — Christmas is right around ...

For those who celebrate the holiday tradition of the Elf on the Shelf, there are seemingly endless possibilities for how and where the elf will appear every morning in order to keep a watchful eye ...