Did you know there's a whole week dedicated to the tradition?

HarperCollins Children’s Books has secured the global rights from the Lumistella Company to publish 11 books tied to the Elf on the Shelf universe over the next five years, starting with three titles ...

Add Yahoo as a preferred source to see more of our stories on Google. Kim Kardashian and North West got their house ready for Christmas Wednesday night. West created personalized displays featuring ...

Elf on the Shelf has become a popular holiday tradition over the past 19 years. Parents often go to great lengths to create elaborate and sometimes outrageous scenes, from elves getting into mischief ...

Add Yahoo as a preferred source to see more of our stories on Google. Any parent who's gotten in on the Elf on the Shelf craze has been there: What started out as a fun tradition—starting out in late ...

If you purchase an independently reviewed product or service through a link on our website, Rolling Stone may receive an affiliate commission. The holidays are here, which means many families have ...

Kim Kardashian and ex Kanye West share Psalm, 3, Chicago, 4, Saint, 8, and North, 9 North West is back to pranking and this time, little brother Psalm is her target. The 9-year-old daughter of Kim ...

For as long as twin sisters and co-creators of popular children's book "The Elf on the Shelf" Christa Pitts and Chanda A. Bell can remember, Santa's little helper, an elf, has been a part of their ...