CCA & B, LLC — the company behind the holiday staple The Elf on the Shelf: A Christmas Tradition and its Elf Pets titles — has signed with CAA and announced a corporate rebrand to The Lumistella ...

Kim Kardashian and North West got their house ready for Christmas Wednesday night. West created personalized displays featuring Elves on the Shelf for each of her younger siblings. Kardashian also ...

The Elf on the Shelf has become one of the most beloved holiday traditions. Turning ordinary December mornings into moments of magic, surprise, and laughter. These 100+ Elf on the Shelf ideas are ...

The magical Elf on the Shelf watches over the kids and lets them know Christmas is coming — which means parents make a mad dash each night to rearrange their special friend before dawn. Elf on the ...

For those who celebrate the holiday tradition of the Elf on the Shelf, there are seemingly endless possibilities for how and where the elf will appear every morning in order to keep a watchful eye ...

If you purchase an independently reviewed product or service through a link on our website, Rolling Stone may receive an affiliate commission. The holidays are here, which means many families have ...

The Official Caribbean Vacation of The Elf on the Shelf® invites families to experience the most magical stay of the season, ...

— Recommendations are independently chosen by Reviewed’s editors. Purchases you make through the links below may earn us and our publishing partners a commission. It's only a week into December and, I ...

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated. DENVER (KDVR) — Christmas is right around ...

New Jersey mom Mary Grego says the best part of her creative Elf on the Shelf displays is watching her two kids smile and seeing their "eyes glisten" Georgia Slater is a staff editor on the Parents ...

Women's Health may earn commission from the links on this page, but we only feature products we believe in. Why Trust Us? What's a good age to start Elf on the Shelf? It depends on the child, but we ...