The Elf on the Shelf is actually magic, capable of watching the children every day and reporting back to Santa each night.

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If you’re unfamiliar with Elf on the Shelf, here’s how it works: Parents stage the doll in different spots around the home ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." As the holiday season winds down and the excitement of Christmas begins to fade, it's that time again: ...

If you purchase an independently reviewed product or service through a link on our website, Rolling Stone may receive an affiliate commission. The holidays are here, which means many families have ...

From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or ...

CCA & B, LLC — the company behind the holiday staple The Elf on the Shelf: A Christmas Tradition and its Elf Pets titles — has signed with CAA and announced a corporate rebrand to The Lumistella ...

Amazon's Alexa horrified some parents when it answered kids' questions about "Elf on the Shelf." So I asked the company what ...

Farshore will to publish a range of The Lumistella Company’s The Elf on the Shelf universe-themed titles over the next five years. This deal forms part of a global publishing rights agreement for ...