The Elf on the Shelf is actually magic, capable of watching the children every day and reporting back to Santa each night.

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If you’re unfamiliar with Elf on the Shelf, here’s how it works: Parents stage the doll in different spots around the home ...

Disclaimer: This author is a Grinch in human guise. I would rather clip Italian greyhound toenails and do laundry full of ...

A mum named Kelsey has been praised for the unique and clever day activity she sent her Elf on the Shelf on, which required ...

Forest Hills Elementary School in Alabama uses a real-life 'Elf on the Shelf,' played by Assistant Principal Jon Ray Russell, ...

If you purchase an independently reviewed product or service through a link on our website, Rolling Stone may receive an affiliate commission. The holidays are here, which means many families have ...

CCA & B, LLC — the company behind the holiday staple The Elf on the Shelf: A Christmas Tradition and its Elf Pets titles — has signed with CAA and announced a corporate rebrand to The Lumistella ...

During her chat with @EdEastonJr, Kansas City Chiefs Executive Vice President Lara Krug discussed the Kingdom Scout Elf ...

From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or ...