AI and creativity are not odd bedfellows, according to research, and not only does it not hamper creativity, experts say, but it can match the creativity of humans. It is generally believed that AI ...

The spark of creativity, that seemingly mysterious capacity to generate novel and valuable ideas, has intrigued humanity for centuries. Once attributed primarily to divine inspiration or innate genius ...

A new study led by Tulane University researchers reveals that generative AI tools, such as ChatGPT, can enhance employees' creativity—but only if they know how to think critically about their own work ...

A new paper from my lab in the Journal of Research in Personality examined how people answer creative thinking tasks. We found that common advice to focus brainstorming sessions on the number and not ...