EVENT Cinemas has unveiled an entirely new brand, backed by a new brand strategy, visual identity and accompanying campaign, all developed by brand agency, Landor. Spearheaded by an overarching black ...

Event, which takes in about 30 per cent of Australia’s cinematic box office, is launching a video-on-demand platform in which customers can rent movies to watch in their loungeroom. But the twist is ...

A screenshot of the homepage of Cinebuzz on Demand. The Event Cinemas chain has launched Cinebuzz On Demand, its own video on demand (VOD) service. Rentals begin at $4.99, with pricing contingent on ...

Event cinema was hailed as potentially transformative for the exhibition industry — and then dismissed as a dwindling niche. But the sector is learning from missteps, redefining itself and engaging ...

Event Cinemas Toowoomba has opened to the public and is set to deliver a brand-new cinema experience to locals, after a full refurbishment of the cinema and construction of a new 25-metre wide V-max ...