Marketing is essential for any organization that wants to raise awareness about itself, its products or its services. As the famous saying goes, "He who has a thing to sell and goes and whispers in a ...

Marketing in a digital world has evolved. There was a time when ads in leading newspapers, commercials during popular TV shows, and strategically placed billboards did the job. Now, with every passing ...

Example: “In today’s highly competitive business world, every company needs our software to run their manufacturing more efficiently.” Brilliant marketing messages immediately express what’s important ...

There is arguably no more interest-inducing marketing topic right now than AI. From segmentation to consumer insight generation to new product development, the potential for AI to disrupt the nature ...

A good way to construct an effective marketing plan is to use the SMART outline. SMART is an acronym for Specific, Measurable, Achievable, Realistic and Timely. If you develop your company's goals and ...

Most startups use some form of content marketing: When your budget is tight, content marketing can be a less expensive and more efficient way to market and grow your business. But that doesn’t mean ...

Monique Danao is a highly experienced journalist, editor, and copywriter with an extensive background in B2B SaaS technology. Her work has been published in Forbes Advisor, Decential, Canva, 99Designs ...

Simply put, influencer marketing is using the voice of a thought or industry leader to get your brand’s message to your audience on your behalf. It’s an easy way to use the celebrity status of a ...

In a recent interview in San Francisco, Arjun Arora from Retargeter provides mobile marketing strategies for small business and large with retargeting. Arjun Arora is the CEO and Founder of ReTargeter ...

Will Kenton is an expert on the economy and investing laws and regulations. He previously held senior editorial roles at Investopedia and Kapitall Wire and holds a MA in Economics from The New School ...

Content marketing and content strategy complement each other perfectly, but they’re not the same thing. Learn the differences – and why you need both. In a world where people pay money just to escape ...