Rational choice theory (RCT) theorists believe that most human decisions are based on maximizing a person's own benefits, while minimizing that which can hurt the individual, according to Business ...

You prefer apples to oranges, but cherries to apples. Yet if I offer you just cherries and oranges, you take the oranges. That does necessarily mean you're crazy, according to a new study published in ...

For years, economists and psychologists have argued about whether the standard model that economists use to explain how people make decisions is correct. It says that people make rational choices: ...

https://www.investmentnews.com/wp-content/uploads/assets/graphics src="/wp-content/uploads2018/11/CI1176951031.JPG" Making a sandwich is easy. Making a perfect ...

Carl Hart, a neuroscientist at Columbia University, writes about the choices addicts make in his new book, High Price: A Neuroscientist's Journey of Self-Discovery that Challenges Everything You Know ...

A new study by a team of University of Washington researchers focusing on the mating habits of fruit flies reached a somewhat surprising discovery, concluding that "mate choice in fruit flies is ...

It’s not uncommon to hear that being “emotional” is the opposite of being “rational.” For many people, the idea of rationality evokes images of a person engaging in intelligent, calculated ...

Humans are often full of uncertainties as we face life’s daily challenges. A meteorologist might tell us there’s a 60% chance of snow today, or an economist might say she’s 40% certain that a stock ...