Rational choice theory (RCT) theorists believe that most human decisions are based on maximizing a person's own benefits, while minimizing that which can hurt the individual, according to Business ...

You prefer apples to oranges, but cherries to apples. Yet if I offer you just cherries and oranges, you take the oranges. That does necessarily mean you're crazy, according to a new study published in ...

For years, economists and psychologists have argued about whether the standard model that economists use to explain how people make decisions is correct. It says that people make rational choices: ...

https://www.investmentnews.com/wp-content/uploads/assets/graphics src="/wp-content/uploads2018/11/CI1176951031.JPG" Making a sandwich is easy. Making a perfect ...

Carl Hart, a neuroscientist at Columbia University, writes about the choices addicts make in his new book, High Price: A Neuroscientist's Journey of Self-Discovery that Challenges Everything You Know ...

So many choices. Good choices and irrational options. How do you get to work? Do you drive? Is that rational based on climate change? Probably not. But is it rational based on your possible choices?

Humans are often full of uncertainties as we face life’s daily challenges. A meteorologist might tell us there’s a 60% chance of snow today, or an economist might say she’s 40% certain that a stock ...

I was first introduced to author Morgan Housel on an episode of Shane Parrish’s The Knowledge Project podcast in 2016. Both individuals are prolific thinkers who greatly influenced my approach to life ...