Marketing channels or strategies with unknown ROI can be a hard sell internally with resources and budgets reserved for proven channels. This is exceptionally true for any SMB owner, marketer or ...

Facebook Messenger gives companies an opportunity to improve their customer experience through conversational marketing. Using this method to handle routine interactions with customers, scale ...

Facebook Messenger is a unicorn marketing channel: businesses are earning a 60-70% average open rate within the first hour. Want to get in on these sky high open rates and earn more engagement and ...

This is the do-it-all entrepreneur's – a.k.a. small business – guide to using bots as your business's automated assistant and marketing aid. A chatbot is a computer program that interacts with users ...