These top brands all ditched their names from their logos.

Logos are everywhere — on smartphones, cars, clothing, and almost everything else made by a company with an identity. Logos help with quick identification and mean something to a brand. They tell a ...

Without any other context, you can perhaps ID dozens if not more logos of carmakers, retail chains and consumer goods. But how many watch brands can you recognize based on an abstract symbol alone?

During the course of a normal day, a person can come across dozens if not hundreds of logos in their home, workplace, or as they walk down the street. Although relatively simple in design, many are ...

If Apple sells 100 million iPhones, that’s also 100 million boxes, on which 100 million Apple logos might be printed. The smallest decisions a mega company makes can have massive impacts–even when it ...

Companies search endlessly for the perfect logos, sometimes undergoing redesigns that are mocked by the public, in hopes of landing on something more than just a cool way to put its name out there.

Photo: Alfa Romeo Automobiles S.p.A.; Automobili Lamborghini S.p.A.; Ferrari S.p.A.; Maserati S.p.A. Germany gave us the first automobile, America revolutionized mass ...

Could big brands save millions of dollars a year and help preserve the environment just by slightly changing their logos? French graphic designer Sylvain Boyer thinks so, and he’s started a project to ...

The misuse of the word “logo” is one of those things that gets many design-minded people practically purple-faced with anger (a sibling to debate over “fonts” v. “typefaces”). A logo, they say, is not ...

However, the 8-bar logo design -- the three letters of the company name, International Business Machines, rendered in eight ...