Avatar Superfans Are Calling on Each Other to See Fire and Ash Multiple Times in the Theater to Help Boost Its Box Office — but Not Everyone Is on Board With the Idea

Now, some fans are mobilizing. One issued a call to arms on reddit in a thread titled ‘Pandora needs us (this is not a drill) ...
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‘Avatar: Fire and Ash’: When looking good isn’t good enough

Fire and Ash' drops its once-compelling identity-switching ideas for thin drama and recycled capture-escape plots.

New Sony Movie Might Break Avatar: Fire and Ash’s Box Office Streak

Sony’s newest horror release could end one of the box office’s most consistent runs. As Avatar: Fire and Ash enters its fifth ...