Ford's upcoming BEV architecture reveal could be a game-changer. But read why current F's electrification efforts have yet to ...

As Ford prepares to launch new pickup styles in the third quarter, it reveals big gains in pickups and SUVs during Q2.

Inside out This marketing initiative wasn’t just about transforming the Ford Retail badge, in order to create one unified brand that customers can trust, the company remodelled its traditional ...

Marketing News & Strategy Ford joins Harley in scaling back DE&I policies amid backlash The automaker says it will no longer engage with the Human Rights Campaign’s Corporate Equality Index ...

While Ford's employee pricing and marketing campaign have paid off handsomely for the automaker over the past 60 days, it's also true that many investors will remember days long gone when out-of ...

Ford saw sales surge 16% to 220,959 in May compared with the year-ago period. Ford's employee pricing helped the sales volume as did consumers wanting to get ahead of future price hikes. Ford Motor Co ...

Ford rethinks EV strategy, is working on a smaller, cheaper EV platform Ford now says mass-adoption needs EVs that cost the same as combustion cars. Jonathan M. Gitlin – Feb 7, 2024 5:24 AM | 496 ...

Hyundai puts sizable investment behind new EV campaign, including on Reddit, as others plug other powertrain options such as hybrids as all-electric market slows.

Ford to shift electric vehicle strategy with lower-cost pickups and a commercial van Ford, which has long been talking about making profitable EVs, lost $2.46 billion on them in the first half of ...

Business Ford to shift electric vehicle strategy by building new lower-cost pickups and a commercial van A Ford company logo on a sign at a Ford dealership in southeast Denver, Oct. 24, 2021.