Love or hate them, automobile dealerships aren't going anywhere in the US. The strict dealership laws and the powerful dealer lobby behind them all but guarantee that the established brands won't be ...

Ford Motor Co. has gone Hollywood with its dealer training. Last week, the automaker launched Ford University, a fully digital, video-based training platform that takes a “cinematic” and “storytelling ...

Augmented reality (AR) is one of the most accessible advanced technologies available to manufacturers today. Anyone who’s worn a pair of glasses knows precisely how to use the hardware. But if you ...

New vehicles are increasingly complex, which means that preparing dealer employees to sell them is more difficult than ever. Ford is now turning to artificial intelligence to train salespeople around ...

In preparation for the production launch of its Fusion sedan at its assembly plant in Flat Rock, Mich., this fall, Ford Motor Co. has begun training 1,400 newly hired workers in a simulated factory at ...