As employers and patients struggle with rising prescription drug costs and limited pricing transparency, several solutions have emerged to help lower expenses. One approach is the cost-plus model, ...

GoodRx, a prescription savings company, launched a new offering on Monday that delivers a cost-plus pricing model for independent pharmacies. Santa Monica, California-based GoodRx helps consumers ...

Pricing strategy refers to the method by which businesses determine the selling price of their products or services. It is a multi-faceted component of overall business and marketing strategy that ...