Big tech players like Meta and Apple see the ultimate destiny of XR as a replacement for the smartphone. One of VR’s leading studios makes the case that there’s much to be lost in the transition to ...

A few years ago, Microsoft HoloLens and Magic Leap promised a future of groundbreaking visual experiences that blend digital and real worlds. While the headsets were bulky, expensive, and proprietary ...

For years, Snap has envisioned a future where people wear glasses to view and interact with computer-generated images without having to scroll through their smartphones. The Santa Monica-based tech ...

If you’re excited, or even just a little curious, about the future of augmented reality, Meta’s Orion prototype makes the most compelling case yet for the technology. For Meta, Orion is about more ...

Opinions expressed by Digital Journal contributors are their own. In early 2025, the fusion of technology and athletic excellence is capturing global attention, with augmented reality (AR) emerging as ...

Virtual and augmented reality are two forms of media that can impact how advertisers build relationships with customers. Here is what you need to know.

Despite the popularity of augmented reality, AR wearable technologies haven't gained traction due to the weight and bulk associated with batteries and electronic components, and the suboptimal ...

It wasn’t just about flashy tech demos; the focus was squarely on how companies are actually using AR right now and what ...