Microsoft has a new ad that says Windows 11 is the home of gaming, but shows Chrome pinned on the taskbar instead.

Kotaku's sale marks the latest in a slew of gaming site divestitures as publishers struggle to monetize. Why it matters: That dearth of ad dollars reflects a broader paradox. Gaming commands massive ...

Gaming is one of the last mediums free of ads, but that could change sooner than you might think. Microsoft is currently planning to implement a free to play tier with ads in its cloud streaming ...

Advertisers plan to increase spend on in-video-game advertising by 40% this year, according to a new study, with total ad spend set to reach $8.5 billion in 2024 and increase to $11.5 billion by 2027.

Click to share on X (Opens in new window) X Click to share on Facebook (Opens in new window) Facebook Until recently, YouTube had two options for ads. You could deal with them, or you could pay the ...

Dominik Bošnjak is a freelance writer from Croatia. He has been writing about games for as long as he can remember and began doing so professionally circa 2010. If he was forced to pick a favorite ...

Adam is a lifelong gamer who enjoys RPGs, action adventure games and a healthy helping of VR to boot. He has written for countless sites in the gaming medium, and you can find him playing the newest ...

Stop me if you’ve heard this one: There’s a disconnect between how much time audiences spend playing video games and how much money advertisers spend on video games. That disparity was front and ...

As the lines between the gaming and non-gaming worlds continue to fade, gaming publishers are unlocking a massive opportunity: non-gaming advertisers. We’re already seeing a surge of in-app ...

With revenue in the global in-game advertising market expected to hit $124.45 billion this year, the Interactive Advertising Bureau (IAB) is working to provide brands with an elevated measurement ...