There's a generation quietly moving through their late forties and mid-fifties right now, holding up entire families, ...

Julia Kagan is a financial/consumer journalist and former senior editor, personal finance, of Investopedia. Michael Boyle is an experienced financial professional with more than 10 years working with ...

Generation X - savers over the age of 50 - have been identified at most risk of a retirement shortfall and face being the first generation with lower financial security than their predecessors, ...

Gen Xers have often been the discounted or forgotten generation, but a new joint report might change some marketers' minds about whom they target. Now in their peak expenditure years, Gen Xers have ...

Forbes contributors publish independent expert analyses and insights. Shelley E. Kohan covers the retail industry and is based in New York. Gen X consumers expect intuitive, low-friction digital ...

Once the 'bridge generation,' Gen X (born roughly 1965–1980) is now caught in a costly corporate bind, facing a wave of firings as companies prioritize cost-cutting, AI adoption, and a younger, ...

Welcome to Generational Breakdown, a series where we explore consumer behaviour across all living generations to get a better idea of how they are buying luxury in 2025. “People assume women our age ...

Different generations carry themselves in different ways. What seems perfectly fine to millennials and Gen Z would be absolutely absurd to baby boomers and Gen X. We're all a part of generations that ...