Kellogg Co. announced in April that a computer error in its American Airlines’ American Dream sweepstakes led to erroneously informing several thousand entrants ...

Planning effective and relevant promotions is an ongoing exercise in adaptability. There are complex and evolving factors at play that impact product availability and consumer behavior. Right now, ...

After weeks of early discounting culminating on Black Friday, U.S. retailers saw enough gift shopping over the weekend to buoy hopes of meeting or beating their holiday sales goals. Momentum should ...