Google AdWords marketing is complicated, difficult and completely impossible to manage independently unless you have lots of experience in running online advertising campaigns, right? No! Get these ...

PPC management is the process of creating, executing, and optimizing a brand’s PPC strategy. There are several key responsibilities and duties within PPC management to deliver effective and efficient ...

Search marketing company NetElixir has launched a paid-search recommendation engine for agencies that company executives say reduces the time to less than an hour per week to manage dozens of accounts ...

Clicks may look promising in the reports, but they do not ensure sales. PPC campaigns may bring traffic throughout the ...

Managing ad campaigns can be daunting and laborious. Once campaigns are launched you need to actively manage them by monitoring and making adjustments on a regular basis. This, along with other ...

Bryan explains how to expand into interest-based advertising and remarketing in the Google Adwords Campaign Management dashboard. For starters, click on the "Audiences" tab next to Reporting and ...

While there are hundreds of Google how-to guides online, written both by savvy bloggers and Google itself, the advertising giant has a few skeletons in its closet that are rarely talked about. After ...