As Google’s Ad Product Liaison, I often share updates and insights with the community of digital advertisers and, best of all, get to hear your feedback first-hand. We heard quite a lot after our ...

I’ve got nothing against AI Mode in Google Search. In fact, I’ve found it to be occasionally very useful for queries that are hard to express with simple keywords. On the other hand, AI Overviews in ...

Search engines continue to evolve, but SEO strategies have failed to keep up. For years, we have relied on keyword research to choose specific searches to target. However, keyword research often ...