Instacart may be a first-time Super Bowl advertiser, but the brand's 30-second spot is packed with classic mascots.

To promote the peas, the company created a Green Giant mascot in 1928. He started as a stooped over caveman wearing a bearskin, but was reimagined in 1936 by famed ad man Leo Burnett into the ...

A number of beloved brand mascots unite for Instacart's 2025 Super Bowl ad, and work together to deliver a record-speed grocery delivery.