The Japanese are the best people to learn from when it comes to beauty, as they are always one step ahead and deliver finesse results, which the world is now slowly adopting. In today’s chapter, we’ll ...

Japanese hair straightening, AKA “thermal reconditioning treatment,” videos have been popping up across my social media timelines, but what is it exactly? The end results look similar to a relaxer, ...

Japanese hair washing might be the secret to growth, but the Shu Uemura hair mask can turn back time on the signs of damage. While we’re increasingly looking to the East for makeup and skin-care ...

In the field of beauty, Japan is consistently at the forefront thanks to its traditional and innovative rituals. One such practice, increasingly adopted worldwide, is the Japanese method of hair ...

How our hair looks can change the way we feel about ourselves. It can be the difference between not just a good hair day or a bad hair day, but a good or bad day overall. While many people focus on ...

The Japanese silk treatment is taking the beauty world by storm, seen as a better alternative to hair botox and keratin.