Learning how to apply makeup seems easy enough, but sometimes, beauty basics can be pretty darn baffling. Luckily, eye shadow isn't as intimidating as it seems, and it can totally transform your ...

As a beauty editor, one of the first lessons I ever learnt as I embarked into makeup is that your eye shape will determine your entire approach to doing eyeshadow—or any eye makeup for hooded eyes, ...

Once gray hair becomes your new look, it’s smart to optimize it by giving your makeup bag a makeover, too. The most impactful place to start is with your eye shadow. Lighter shades won’t do you as ...