Roblox's Untapped Billion-Dollar Advertising Opportunity

Advertising is a natural fit for Roblox. It sits on one of the largest captive audiences in digital media, and in the second ...
Techlicious

Roblox Introduces New Ad Format with In-Game Rewards

Roblox's new feature lets you earn cool in-game items just by watching short video ads. This new ad format connects brands with the Roblox Gen Z crowd, giving you a super easy way to snag rewards and ...
adexchanger

Roblox Courts Programmatic Demand From Google With Rewarded Video And In-Game Ads

Roblox is making major additions to its still-nascent ad offering. At the IAB PlayFronts in New York City on Tuesday, the online gaming platform announced new integrations with Google that will make ...
adexchanger

Roblox Breaks Into Programmatic

When new companies enter the digital advertising market, the most important thing is to remain humble. That adage holds true even for Roblox, one of the biggest online gaming platforms in the world ...