There’s a reason so much creative work needs revision—and it has nothing to do with talent or AI. It’s because too many campaigns start before the thinking is finished. Deadlines loom, pressure mounts ...

Source: Toa Heftiba/Unsplash Of course, we know what the word creativity means. Intuitively. But imagine being asked to define it. Now the task becomes more difficult. A new paper by Cornell professor ...

In late May, Endeavor CEO and Hollywood powerhouse Ari Emanuel told the Freakonomics Radio podcast that generative artificial intelligence will be an important tool for creators, but added: “Do I ...

Brady Gilliam is the founder of the Gilliam Writers Group, a Brooklyn-based firm that specializes in improving people’s writing. When it comes to skills that employers look for in potential employees, ...

Graham Greene wrote 25 novels, several collections of short stories, and numerous plays and memoirs. Few people would associate him with “creative blockage”. Yet in his 50s that is what he experienced ...