Roblox's Untapped Billion-Dollar Advertising Opportunity

The company has been laying down the foundations for an expansive advertising business. Its success will depend on its ...
Hosted on MSN

Roblox Users Can Now Watch Google's Immersive Ads In Exchange for In-Game Perks

Google will bring its immersive Rewarded Video ads to gaming platform Roblox, letting users watch ads in exchange for in-game benefits like virtual currency or power-ups. Through the collaboration, ...
adexchanger

Roblox Courts Programmatic Demand From Google With Rewarded Video And In-Game Ads

Roblox is making major additions to its still-nascent ad offering. At the IAB PlayFronts in New York City on Tuesday, the online gaming platform announced new integrations with Google that will make ...
exchangewire.com

Digest: Netflix to Launch In House Ad Tech Suite Across EMEA; Roblox Opens In-Game Merch Sales to Creators

In today’s Digest, we discuss the launch of Netflix’s in-house ad tech suite across EMEA, Roblox’s in-game merch sales, and Warner Bros. Discovery's launch of WBD Storyverse. Netflix will begin ...